Sunday, October 16, 2011

The Impulsive Buy Impulsively Buys and Tries Betty Crocker FUN-da-middles Cupcake Mix

I admit that I see this on my grocery (shoutout to Key Food!) shelf but I never buy it.




Betty Crocker FUN-da-middles Yellow Cupcake Mix with Creamy Vanilla Filling

Shot courtesy theimpulsivebuy.


It just looks like trouble. I was curious though if anyone else had tried it and was happy to stumble upon this writeup by the Impulsive Buy.  From Stephanie's piece:


"Mistakes happen. For example, I think it was a mistake to use such a dopey name for the new Betty Crocker novelty cupcake mix. FUN-da-middles? I think I see what they’re trying to do here with the cupcake middles being filled with frosting and “Fundamental” being a word. But really Betty Crocker? FUN-da-middles? I…I just can’t.

I’m mature enough to admit when I’ve erred. Unfortunately, this tends to happen long after I’ve pulled twelve incorrectly-baked Betty Crocker Creamy Chocolate Filling FUN-da-middles cupcakes out of my oven and have realized that the trademark gooey center has pushed itself towards the edges of my bite-sized dessert and has made it into an entirely different snack food, one that doesn’t nearly resemble the dessert pictured on the box and isn’t at all FUN. So now, although I’d intended to write a review of two FUN-da-middles cupcake flavors, it’s now just going to be about one. The one I did correctly. My bad.

Baking doesn’t come naturally to me. Apparently, neither does following directions."


 Ouch.

Betty Crocker FUN-da-middles 1


Shot courtesy theimpulsivebuy.




You can read the entire piece here, and I recommend that you do. And then let me, Stacie, know if you've tried the mix and what your experiences have been.



;)







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